My current logo (which I am quite fond of) grew out of a process over a couple of years. My very first logo, made when I wanted something fancy on my resume when I was applying for a summer job years ago, was just a layering of Wingdings swirly symbols compiled in Word (don’t be a hater, we all start somewhere).
I eventually did a slightly more customized, enhanced version of that, which lasted for a year or two.
After design school training kicked in, I wanted something more professional, but not so generic. I actually didn’t know at the time that I was going to end up as a freelancer, but was planning on having a personal portfolio site regardless, so decided to do something centering around my initials (A & C).
I wanted to somehow combine the letters in to one shape/symbol, but in an organic and streamlined way. I wanted to still echo the curves of the logo I’d had up until now. I wanted it to be interesting but simple. I played around with fonts on the computer for awhile, but nothing was really working. So I tried hand-sketching.
After a few ideas, I came up with this – the C being formed by the exaggerated swoops from the A. I really liked that it was unique, one continuous shape, clean and simple, but just a bit edgy, too. It was exactly what I was looking for.
Scanned, Illustrator-ed, and expanded to an identity package, I still use that same logo for my freelance business.
See the evolution below:
